“Made in Britain, created in Britain, designed in Britain, invented in Britain”
The Chancellor’s patriotic Budget-speech cry last week of “Made in Britain, created in Britain, designed in Britain, invented in Britain” might have sounded slightly bemusing to Christopher Kane , Erdem , Roksanda Ilincic , Meadham Kirchhoff or, indeed, any of the other stars of London Fashion Week who are following in their wake. Designing and producing in Britain is exactly what they do already. Making gorgeous clothes in local factories and with specialist craftspeople all over the country is something they feel passionate, responsible and idealistic about, and which they’ve been quietly getting on with for the past half-decade. More than that: the results are sending London off the scale of any recorded measure in terms of sales to the pickiest luxury stores in the world.